Cecil's Famous Burgers

As a personal design exercise, I created a conceptual rebrand for Cecil’s Famous Burgers, a Hayward staple known for its no-frills burgers and classic diner vibe.

Inspired by its nostalgic roots, I designed a fresh identity with hand-drawn illustrations, retro typography, and a playful mid-century color palette — extending the look across packaging, and signage.

Proposed signage bringing the new brand to life on the restaurant facade.

Proposed signage bringing the new brand to life
on the restaurant facade.

Brand system details: logo variations, hand-drawn food icons, and a
nostalgic mid-century color palette.

Brand system details: logo variations, hand-drawn food icons,
and a nostalgic mid-century color palette.

Retro-style menu design, channeling the look of old-school diner boards.

Retro-style menu design, channeling the
look of old-school diner boards.

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

contact

chrystal k. ulanday

chrystalkaye@gmail.com

linkedin.com/in/chrystalulanday/

chrystalkaye.com