I led the brand identity, logo design, and website design for Madrone Demolition, a Bay Area contractor focused on sustainable demolition practices.
I developed the logo, typography, and color palette, created supporting assets for web and print, directed team photography, and designed the website layout. The final brand system highlights Madrone’s environmental mission and sets them apart in a traditionally industrial market.
Business Cards
Designed business cards that showcase Madrone’s brand identity, logo mark, and typography. Focused on creating a professional yet approachable tone that reflects the company’s values.
Website Design
Created the Madrone website to communicate the brand’s sustainable demolition services and community impact. The homepage emphasizes Madrone’s mission to reduce waste and repurpose materials instead of sending them to landfills.
Directed team photos and created custom assets for the website’s contact and team pages. Reinforced brand consistency through uniforms, vehicle branding, and approachable photography that humanizes the service.
Informational Mailer
Designed an informational mailer explaining Madrone’s unique demolition process and how local businesses can benefit from free materials and community-focused reuse. Simplified the process visually to increase understanding and drive outreach.
contact
chrystal k. ulanday