At Bold, I served as the lead marketing designer for My Perfect Resume, the company’s flagship product.
I owned a wide range of creative projects — from redesigning high-traffic landing pages to boost conversions, to leading the art direction for a product explainer video that made complex features easy to grasp. I brought the brand to life through custom illustrations, motion graphics, and engaging social content, while also improving the UX of key pages and flows.
To ground my design decisions in real insights, I also planned and conducted user research, working closely with SEO, content, engineering, and product teams. My focus was always on communicating value clearly and effectively to users, helping drive growth at the top of the funnel and beyond.
Animation for a landing page that drove high conversions through paid search ads for ‘Resume Templates.'
3-part social ad designed to scroll seamlessly (stitched together here), built to capture attention and boost engagement in feed.
Animation for a landing page that drove high conversions through paid search ads for ‘Resume Builder.'
I led the concept, illustration, and storyboarding for this explainer video to introduce users to MyPerfectResume’s builder and build trust by showing how it works upfront. After seeing repeated feedback that users wanted a preview before signing up, I pitched the idea, shaped the script with SEO and copy partners, illustrated every frame, and directed the final animation to ensure it was clear, helpful, and on-brand.
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chrystal k. ulanday