I led the brand identity, website, marketing collateral, and merchandise design for Pro Cycles, an independent motorcycle shop in Dublin, CA. This project included logo development, photography direction, copywriting, and creating a cross-channel brand system—from large-scale outdoor ads to social content and apparel. The result is a bold, unified visual presence that builds local credibility and drives new business.
Website Design
Redesigned the Pro Cycles homepage to clearly communicate services, reinforce brand attitude, and make online scheduling simple. Built with a focus on first impressions for new customers. View live at procyclesca.com.
Outdoor Advertising
Designed large-scale signage to build local brand awareness and drive foot traffic. Focused on bold, legible typography and clear service positioning to stand out in a roadside environment.
Merchandise & Apparel
Designed a shop hoodie for staff and customers, creating additional touchpoints for brand loyalty and word-of-mouth promotion.
Instagram Ads
Crafted Instagram content to celebrate Pro Cycles’ anniversary and generate social engagement. This post included an incentive for users to share, increasing brand visibility and promoting in-store visits with a 15% off reward.
contact
chrystal k. ulanday