Pro Cycles

I led the visual identity, logo, photography, copywriting, and website design for ProCycles, an independent motorcycle shop in Dublin, CA. Working closely with the owner, I refined the brand’s look into a neon-inspired system that feels professional yet fun — extending it across web, social, and marketing assets. The result is a bold, clear digital presence that stands out locally and drives service inquiries.

Streamlined homepage design that clearly explains services and
makes scheduling easy. View live at procyclesca.com.

Large-scale banner installed on the side of the building to generate visibility
and drive foot traffic.

Shop hoodie provided to staff and sold as branded merchandise.

Instagram ads crafted to generate excitement and engagement.

Landing page redesign that led to a 10% increase in conversions,
a breakdown of how I did that is linked here.

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

Let’s connect!

I’m currently open to new opportunities and always happy to chat—whether it’s about design, UX, creative problem-solving, or just exchanging ideas.

If you’re looking for a designer who blends strategy with creativity, I’d love to hear from you!

contact

chrystal k. ulanday

chrystalkaye@gmail.com

linkedin.com/in/chrystalulanday/

chrystalkaye.com