At Truepill, I was the Senior Visual Designer on the brand team, owning end-to-end execution across marketing and brand initiatives—from high-converting landing pages to investor decks, event branding, and product prototyping.
Social Ad Campaigns
Owned rapid-turn creative for key brand moments during Truepill’s hypergrowth phase, including leadership announcements, healthcare cost awareness campaigns, and product service promotions. Collaborated directly with marketing and PR to create assets that were compliant, conversion-focused, and aligned with growth milestones.
Product Flow Prototypes
Led design of high-fidelity prototypes for Truepill’s pharmacy support tools and prescription services. Worked closely with product, engineering, and legal to ensure technical feasibility and healthcare compliance (HIPAA). These prototypes accelerated sales cycles by helping client teams visualize new offerings and onboard faster.
Created the full event brand system for Truepill’s first Growth Summit—covering digital invites, printed materials, signage, swag, and presentation assets. Developed a playful yet professional identity that engaged partners while reinforcing brand consistency across physical and digital touchpoints.
High-Traffic Landing Pages
Designed conversion-optimized landing pages to simplify Truepill’s complex service lines, including telehealth, pharmacy, and diagnostics. Collaborated with content and growth teams to improve lead generation and make healthcare offerings more accessible for prospective partners.
Technical & Educational Docs
Crafted technical documentation and visual assets to distill healthcare and pharmacy services into clear, user-friendly guides for providers and clients. This work reduced onboarding friction and empowered clients to adopt new services with confidence.
contact
chrystal k. ulanday